Email marketing is one of the most effective and affordable ways to connect with your audience and grow your business. Yet, most business owners still aren’t taking advantage of the platform. But it is still one of the best tools for connecting with your customers. Email marketing works because it encourages customers to come back and engage with your brand.
Email marketing has been around for decades and continues to be a highly effective tool for small businesses. What has changed are the types of emails being sent and the number of customers who check their email. Email marketing still works, but there are a few reasons small businesses shouldn’t ignore other options.
Here Are The Reasons Why You Should Still Consider Using Email Marketing:
People Trust Emails
Email is far from being dead. In fact, it is still the most rapidly consumed form of marketing communication worldwide. It continues to be cost-effective, easy to implement, and measurable. Furthermore, individuals polled say they trust email communications more than any other form of digital communication.
With all of the choices people have when it comes to social messaging and online sharing, it’s more important than ever for brands to be marketing themselves through email. Consumers have very high trust in an email from businesses, compared to social media, since emails are viewed as more trustworthy. One of the studies shows that 93% of people view emails from companies as trustworthy, even higher than Facebook posts and tweets.
Cost Effective
Email marketing is an extremely cost-effective way to reach new prospects and customers, but it’s not easy. If you’ve ever tried to build your own email marketing campaign, you’ll recognize the difficulty of getting email addresses and formatting HTML just to see the email you send, let alone find subscribers and send them messages.
Email marketing is inexpensive, especially if done yourself. It’s never been easier to build an email newsletter, manage lists with tools like Simplelists, send bulk newsletters, track performance, and automate campaigns. And getting started is simple. But, before you get started, consider the following email marketing benefits and downsides.
Higher Return On Investment
Email marketing doesn’t have the same name recognition as social media, but it’s an effective, proven marketing tool that can help you reach your target audience. According to Campaigner, 85 percent of consumers say that email is their preferred channel for promotions, offers, and discounts.
Email marketing is one of the best ways to promote your business. According to a study by Ascend2, an effective email campaign has a return on investment (ROI) of 122%. That’s a pretty significant amount! Why does email have such a high ROI? This is very easy to track and quantify. You can measure how many people opened, clicked, and read your email campaign. You can even measure how many visits to your website came from an email campaign.
Reach A Large Number Of Audiences
Email marketing is an easy way to reach a large audience. And it’s a form of marketing that will never go out of style. Such campaigns allow you to reach your customers and prospective customers through email. It has many advantages. Email marketing is a tried and true method of creating profitable relationships. As a business, it’s a great way to stay in front of your customers, reminding them why they bought from you in the first place. Whether it’s a welcome note, a sale, or a promotion, an email campaign is a powerful way to nurture your relationship with customers.
Increase Brand Awareness
As a business owner, it’s easy to get caught up in the day-to-day operations of your company. That can be a great thing, but it can also leave you little time to devote to long-term goals. One of the goals of email marketing is to increase a company’s brand awareness, and there is a good chance that your business is already doing email marketing.
Email marketing provides several advantages. It’s simple to do, it’s inexpensive, and it’s one of the most effective ways to reach people. Compared to other online channels, email marketing has the highest ROI.