You’ve probably noticed them, the ones that pop up when you’re on a website. They may look different than the ones you are used to, but what are they? They’re called computer cookies, and they’re pretty harmless, but what are they doing on your computer? Why do websites use them? When you go to your […]
The Case For Developing An SEM Strategy
If you’re not familiar with search engine marketing (SEM), it’s time to get on board. SEM is a key strategy for businesses of all sizes. Recent research shows that it drives the majority of online traffic. Marketers are highly successful at using SEM to increase brand awareness, improve customer engagement, and increase revenue. SEM is […]